A fashion theme that reads like a lookbook.

An editorial fashion theme for PrestaShop

Atelier gives independent labels, boutiques and concept stores a storefront that reads like a printed lookbook, with Fraunces italics, generous whitespace and 3:4 imagery. It uses standard PrestaShop data: combinations, colour attribute groups and discount flags.

Cards have a second photo on hover, a Quick view bar, colour dots, hang-tag flags for New and discount percentage, and a wishlist heart. The product page has a large gallery that switches with the colour, colour swatches, size chips, a big Add to cart button and tabs. Phones get a slide-in menu, two-column cards and stacked cart lines.

Setting up Atelier

1. Install the theme. The companion module Atelier theme settings is installed and enabled with it.
2. Regenerate thumbnails once, in Design, Image Settings, since Atelier uses 3:4 picture sizes.
3. Choose a preset: Bone, Noir, Sorbet or Sage.
4. Make your colour attribute group of type Colour, and give values a colour or texture. Radio and select groups, such as Size, do not show on cards.
5. In the product’s Combinations tab, associate each combination with its pictures, so the gallery follows the colour.
6. Import the demo content to see it working, and remove it in one click.

The theme is a child of Classic, so Classic must stay installed. The 9.2 one-page checkout template is handled inside the theme, the supported way to customise a module template.

Atelier or a general theme?

It works with Make an Offer, Product Personalizer with a preview drawn on the product picture, and Sell by Weight & Length. The Atelier Store Kit on the packages page adds the personalizer and Abandoned Cart Recovery. Get Atelier on the store. Also on OpenCart and WooCommerce.

What to prepare for a fashion store on PrestaShop

Returns are a major cost in online fashion, and size and fit are a big part of them. Your product data is the cheapest fix.

• Size chart: use garment measurements, not only S, M and L, and say how to measure.
• Fit notes: "runs small", "relaxed through the waist" and the model’s height and size are simple to add and answer the main question.
• Fabric: state composition and weight. Shoppers cannot touch it, so describe how it feels and how it drapes.
• Care: give washing instructions, because they affect the purchase decision for some fabrics.
• Photos: on-body and flat, front and back, plus a close-up of the fabric. Keep ratio and crop consistent across the catalog.
• Colour: photograph each colour, since a swatch alone leads to returns.

For search, collection pages with a clear purpose work better than dozens of thin colour pages: "linen summer dresses" rather than a page per shade. Keep sold-out items visible while they will come back, since they can still earn search traffic.

Decide your end-of-size policy. A product with only XS left looks broken on a grid, so consider moving it to a sale page.

Finally, publish a clear returns page. In fashion, many shoppers check it before they buy.

Compatibility

PrestaShop 8.2 and 9.x, as a child theme of Classic. No core changes, no overrides, no external font requests: Fraunces and Manrope ship with it. English only.

Before you launch a new PrestaShop theme

Try the theme on a copy of your shop first. Local development hosts and subdomains of your licensed domain are covered.

1. Keep the Classic theme installed, because ours are child themes of it.
2. Install the theme from Design, Theme & Logo. Its small companion module comes with it.
3. Regenerate thumbnails once in Design, Image Settings, so pictures match the theme’s sizes.
4. Prepare the features and attribute groups the theme reads. Elements without data simply do not show.
5. Run a full order on a phone with your payment module, on the standard checkout, or the one-page checkout on 9.2.
6. Remove the demo content, which restores everything it hid, and clear the cache.

A child theme keeps your changes apart from Classic, so a PrestaShop update does not overwrite them. Avoid editing Classic itself.